Pinterest has been grabbing everyone’s eye since it launched in September 2011.

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YouTube results claiming the #2 and #3 ranks in Google search for “how to tie a tie” Some mind boggling YouTube Stats to get you in the mood: – 800 million unique monthly users – 4 billion+ videos are viewed every day – The amount of video uploaded to YouTube in one month exceeds the [...]

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We all know that social media is important to your marketing strategy. As social media continues to grow and more time is spent maintaining sites, it is important to understand that social media is more than just a branding tool. Social Media Signals There is no doubt that social media presence impacts organic search results. [...]

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A recent study from HubSpot revealed that far and away, LinkedIn was the most effective social media platform for generating visitor-to-lead conversions, Social Media Today reports. Specifically, LinkedIn had a 2.6 percent conversion rate – far outpacing both Twitter (.67 percent) and Facebook (.39). And while the data proves that LinkedIn is an effective leads [...]

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So far 8 million brands have migrated their page to the new Timeline design. This is roughly a quarter of all the brands currently on the network, which helped Facebook in the face of the inevitable criticism that always greets major changes. Pages that have not already change their layout will automatically move to Timeline at the end of this month.

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Starting March 30th, all Facebook brand pages and profile pages will be switching to the new timeline format. Some brands have already made the change but, if you haven’t, here’s a handy checklist of items you need to be aware of and fix before the change takes place

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“SEO should not be seen as a stand-alone discipline, but now needs to be fully immersed in the communications strategy with content development and ideation as the key output agencies are tasked with. It must now be fully integrated with social media, be content led and must have the consumer at its very heart.”

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Search engines such as Google use complex algorithms to determine which pages aught to feature on at the top of the search results. These algorithms are perpetually changing so that manipulating them remains almost impossible. However, by implementing key elements of SEO and utilising social media – your brand is likely to see tangible results.

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The days of mass search engine and directory submissions are over. Google are fed up of people chasing their algorithm and are pushing even harder towards rewarding Authors of well-written and structured content.

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