When 60% of local businesses don’t even list their phone number on their website, there’s a good chance that an even larger percentage are not putting effort into local SEO. But when 43% of searches performed today use a local keyword, and 86% of those searches convert to a phone call or visit to the physical location, local businesses need to pay attention to their geographic SEO strategy if they want to stay competitive. Those who don’t miss out on all of that traffic and leave it for a competitor. Your website is critical for capturing your local customer base, but simply having the website won’t be enough to get you noticed.
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