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Category: SEO 101

The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different angles in a variety of areas. Here are nine search and SEO changes webmasters will likely see – [...]

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Bright Local also discovered that 70 percent of customers were paying under $1,000 per month for SEO services, while the most SEOs handle between 6-10 customers.

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Even if you’re new to the SEO industry you’re aware of the importance of keywords. They drive almost every part of an SEO strategy and our businesses wouldn’t survive long without them. Keywords are what the best search engine optimization companies use to tell search engines what websites are all about. Based on the words we use, Google, Yahoo, [...]

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Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people. In order to do this they need to employ a three-pronged approach.

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Just when you think you’ve got SEO down, Google keeps you on your toes. Look what Google Penguin tossed into the mix in just one year. SEO is a strategic chess-like game of moves which is all suited in relevance to your measurement tool.

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Information, tips and helpful hints for people performing Internet marketing optimization, including search engine optimization (SEO), pay per click (PPC), analytics, conversion rate optimization (CRO), Web design and information architecture, social media marketing (SMM) and more. We generate traffic that converts.

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If you’re using SEO services in order to improve your website’s visibility on the Internet, you’ve probably heard all about keywords and keyword phrases and how important they are to your company’s online success. But do you truly understand what they are and their role in your company’s marketing plan?

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Black hat SEO techniques, encapsulated by spamdexing, entail manipulating how search engines perceive the relevance of a Web page in a way that is often inconsistent with the search engines’ guidelines. Hidden text, cloaking, and blog comment spam are examples of black hat SEO.

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According to Matt Cutts of Google, only 20% of the U.S. population has heard of Search Engine Optimization (SEO). That leaves a staggering 80% of people who are unfamiliar with the practice. And it’s likely a high percentage of this population has a website or helps maintain one.

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