“SEO should not be seen as a stand-alone discipline, but now needs to be fully immersed in the communications strategy with content development and ideation as the key output agencies are tasked with. It must now be fully integrated with social media, be content led and must have the consumer at its very heart.”
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Search engines such as Google use complex algorithms to determine which pages aught to feature on at the top of the search results. These algorithms are perpetually changing so that manipulating them remains almost impossible. However, by implementing key elements of SEO and utilising social media – your brand is likely to see tangible results.
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As I mentioned bеfоrе hаvіng mоre pages іѕ important tо thе search engines. If you have onlу one landing page with no links tо other pages withіn the ѕаme domain, уour site may nevеr rank high. You nеed to make mоre pages and link them together. Remember, thеу muѕt be relevant.
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The days of mass search engine and directory submissions are over. Google are fed up of people chasing their algorithm and are pushing even harder towards rewarding Authors of well-written and structured content.
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