Even the newest of SEOs and marketers understand how important content is to developing a brand presence. Your content is who you are. It’s your voice in the market and what you use to convey your message to customers. It’s through the combination of your Web site copy, your blog, your article marketing, your pitches, and your social updates that you reach prospective customers and turn them on until they become full-blown customers. There’s just one problem.
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Doing SEO without understanding searcher goals and behaviors is like doing math without knowing how to add.
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The same search with the personal touch brings forth the site of our favorite local pizza place, followed by several recently researched Italian recipes. The results from the two different Google platforms are profoundly different.
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This is an extremely valid question and one that doesn’t really have a definitive answer as such. But, having said this, it is also fair to say that any small business that has a website which they hope will generate them some revenue stream, it will almost certainly be a worthwhile endeavour to seek the services of SEO specialists.
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Whatever the motive behind the changes in the type of information Google’s crawlers wish to see and report on, it will certainly change the way SEO and internet marketing is conducted.
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If your mobile site will be smaller than your desktop site, using an m. subdomain is the next best option for both smartphone and feature phone results. These mobile results should be on the same m. URL, but triggering a different mobile type CSS based on the user agent.
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