Recent changes to Google’s search ranking algorithms and highly publicized search penalization of well-known brands, have caused much angst in the SEO community. However, Google’s changes to its algorithms aren’t new. Seasoned SEOs have experienced major algorithm changes over the last decade. In fact, Google has confirmed making on average at least one change per [...]
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However, while young adults have consistently been the most likely to use social networking sites, internet users in other age groups have seen faster rates of growth in recent years. In the past two years, social networking site use among internet users age 65 and older has grown 150%, from 13% in April 2009 to 33% in May 2011. Similarly, during this same time period use by 50-64 year-old internet users doubled—from 25% to 51%.
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By linking from your Facebook page to Twitter, LinkedIn, Google+, YouTube and any other social networks you are a part of, you are encouraging your Friends and Fans to connect with you on those site in addition to Facebook.
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A “goal” should be increasing traffic and – at the end of the day – growing your business (more leads, more sales, and ROI).
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It’s the tiny things that lead to big results. When you’re worried about how SEO will fit into your organization, start small. Then build out.
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Don’t let your SEO stop like the space program!
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