Most of the clients or prospects we encounter don’t have an SEO budget. To secure funding for an SEO campaign can be a tough sell for an internal marketing manager in charge of a company’s inbound marketing. Typically, those personnel have to put the SEO bug in the CEO or CMO’s ear.

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Power of Words – Content is IT!

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Research potential search engine optimisation companies before signing on the dotted line. Don’t believe the hype.

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If you’re a business trying to save on SEO by doing all of this yourself, well, you may have your work cut out for you. Is it possible? Yes. But it’s time consuming. And it’s hard.

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Google actually makes about 500 changes to its search-results ranking algorithm — the step-by-step instructions its computers carry out each time search results are displayed — each year as it constantly does battle against search engine optimization (SEO) tactics aimed at “gaming” the algorithm, rather than producing content useful to consumers.

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