Matt Cutts and Amit Singhal conceded that there are signals in the latest algorithm update that can be gamed. (Any algorithm can be gamed.) What are they? It will take time, but eventually some of them will be discovered.
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When you have a website that is compliant it means that your website follows all the rules set forth by the W3C, which stands for the “World Wide Web Consortium.” The reason for the rules is to set the direction for webmasters to make the compliant site more efficient on the web, which in turn, helps the user have an easier time with the website. However just because you follow the rules of the W3C does not mean you stop there. There is more to being SEO Compliant. You will also need to pay close attention to the wording of your website, it not only has to follow SEO rules but it should also be easy for the reader to understand allowing your site to be valuable to users.
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Any errors mean the robots that index the web will pass your site over, yet the major players that don’t have complaint code still have page one hits. The demise of those colorful quirky websites has arrived, what was different and cool has fallen way to pay for play and cookie-cutter.
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