The Leaky Bucket Mistake� Companies lose vast numbers of potential customers because of un-optimized, “leaky” websites that lack the right conversion points, i.e. calls to action that convert visitors into customers or leads. An effective site holds a visitor’s hand, leading him through a pre-determined path that ends in a conversion point. Each visitor is [...]

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SEO can drive traffic to a site. But if the browser finds your home page and finds its design to be unclear and dysfunctional, there won’t be a bounce rate. The browser will not go back to your page!

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Google Conversion University explains the whole idea behind AdWords and analytics. It provides video presentations on the navigation interface, how to install the Google Analytics tracking code and how to interpret the reports.

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SEO companies and SEO consultants believe that these changes coming from Google is an indication of more changes to come.

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