Remember when the industry was still trying to make sense of how social media and search fit together? It’s now fitting together in a variety of ways, and now we’re at a similar point with location and search.

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The new SERPs may shake up SEO efforts, simply because users will start going to the different options Google provides them, taking them to different sets of results. Now that the options are in the limelight, users are more likely to use them.

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Consumers are using a variety of social media platforms to reveal a wealth of valuable information about themselves and what they want. This information is so valuable because it can be used to help small businesses better optimize their websites and improve rankings in the search engines.

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There is no more important step in the SEO process than keyword research.

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Imagine a marathon runner. They don’t just stretch their leg muscles before a race. They stretch as many muscles as they can think of, warming them up one at a time so that every part of the system can support the trial ahead. A marathon runner who doesn’t warm up thoroughly can end up with an injury. A site that doesn’t take care of all the small details can run into trouble down the track, with even the best SEO efforts being held back.

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