Terry talks about these topics with Byron Gordon of SEO-PR as part of SEMPO ’s training workshop at SES San Jose

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That’s because one of the most interesting sessions I attended wasn’t about optimizing for Google, et. al., but how to improve a Web site for human visitors. Or, more specifically, increasing “conversions” at your site, whether that means sales for e-commerce sites, subscriptions for sites like ours…

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Good quality content requires time, human resources and money, in a different combination for every business.

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To optimize a hotel website for SEO, given the expertise involved, I highly suggest hotel chains hire a professional SEO consultant or firm to manage their online marketing efforts.

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Research forecasts that digital marketing will increase by 17 percent by the end 2010.

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The easiest way to figure out your approach to your site’s search engine optimisation is to know your ABCs.

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a great deal of attention is still paid to page rankings

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