It’s not always easy selling SEO to the boss set on tightening the purse strings. Once in a while you get the naysayers who think SEO doesn’t work. Well, Lee Odden has compiled a list of stats that will arm you when you require ammunition. He realizes no industry is perfect, but writes that it’s clear SEO has become a powerful marketing channel. The stats he provides range from a poll on the top digital marketing tactics, to eMarketer and SEMPO data.

Read Full Story »

Here is a list of terms for some of the more commonly used SEO methods.

Read Full Story »

map searches, video searches, and local searches on services not owned by the big five search engines are the fastest-growing and least-appreciated sector of the search market

Read Full Story »

If you don’t know, don’t say — or qualify: “I’m not sure” or “I’ll check on that.”

Read Full Story »

Some people think that organic SEO has become too competitive, he claimed, but if it is used correctly then this school of thought is wrong.

Read Full Story »

First of all, your image should be an inherent part of a page and share the same theme. I.e. the page’s title, headings, body text must tell visitors the same story that the image tells.

Read Full Story »

Once a site starts ranking highly enough to attract a constant stream of visitors your ROI will soon overshadow any costs spent.

Read Full Story »