Furthermore, the “wing it” approach to link building is no longer viable, if it ever was. What’s required is the application of the scientific method in your link campaigns –- isolating control groups (both keywords and pages).

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25 percent saying they had done “surprisingly well.”

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Not to be lost in all the dashboards and spreadsheets is what we are counting – the experience of people. Performance is based on the actions that control the medium – content, experience and people’s response.

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“engage” a reader and give them a reason to…

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