In a recently published video, Matt Cutts, Google’s head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes, but rather, the most common mistakes. (1) Not having a website or having a website that is not crawlable is the biggest mistake he sees. [...]
Even if you’re new to the SEO industry you’re aware of the importance of keywords. They drive almost every part of an SEO strategy and our businesses wouldn’t survive long without them. Keywords are what the best search engine optimization companies use to tell search engines what websites are all about. Based on the words we use, Google, Yahoo, [...]
Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people. In order to do this they need to employ a three-pronged approach.
We’re approaching the 1-year anniversary since the Google Penguin introduction on April 24, 2012. Yet many marketers either still don’t fully understand what the algorithm update entails or have been naive to the fact that ignoring the update can have major ramifications to how your website is ranked in search results — if you still partake in [...]
Just when you think you’ve got SEO down, Google keeps you on your toes. Look what Google Penguin tossed into the mix in just one year. SEO is a strategic chess-like game of moves which is all suited in relevance to your measurement tool.
Information, tips and helpful hints for people performing Internet marketing optimization, including search engine optimization (SEO), pay per click (PPC), analytics, conversion rate optimization (CRO), Web design and information architecture, social media marketing (SMM) and more. We generate traffic that converts.
If you’re using SEO services in order to improve your website’s visibility on the Internet, you’ve probably heard all about keywords and keyword phrases and how important they are to your company’s online success. But do you truly understand what they are and their role in your company’s marketing plan?
Black hat SEO techniques, encapsulated by spamdexing, entail manipulating how search engines perceive the relevance of a Web page in a way that is often inconsistent with the search engines’ guidelines. Hidden text, cloaking, and blog comment spam are examples of black hat SEO.
According to Matt Cutts of Google, only 20% of the U.S. population has heard of Search Engine Optimization (SEO). That leaves a staggering 80% of people who are unfamiliar with the practice. And it’s likely a high percentage of this population has a website or helps maintain one.